management means doing a great job in communications.
your top-level management in situations of emergency or crisis
Supporting your corporate communications team in crisis and emergency
Operational and consultant assistance in managing emergencies and crises
Dealing with the media, rehearsing interviews
Writing press releases, organizing press conferences
in crisis and emergency management
of top-level management and executives. Our wide experience,
know-how in strategic information timing, familiarity with the
Swiss press and our view from "outside" help you make
the right decisions.
Strategic consulting by our experts
crisis and emergency team, we step in whenever you need us.
Whatever the job, we'll get that job done. In English, German
Dealing with the media in a crisis
situations the media are likely to be particularly aggrssive
and to hassle you you with unrelenting attacks. You can delegate
everything to do with the media to us. Or we advise you on press
releases, public statements etc.
» Dealing with
commitment supporting you in crisis communication
In a situation of crisis you may need support or coaching
beyond regular working hours. We
will be there, not matter what time. You can count on
You want to rely on total confidentiality. Be assured
that we respect this. We don't belong to
the kind of consultants who crave the limelight.
A top crisis expert
Our senior consultant, Pierre Freimueller, has coached
a great number of companies and individuals in Switzerland
and Europe. Before, during or after crises. Long standing
experience — particularly as former head of Corporate
Communications of Swissair as well as editor of major
TV shows — , strategic strength, sharp thinking
and high technical skills distinguish him as consultant
in crisis communication.
interviews can turn out disastrous. Preparation is everything.
We provide you with broadcast-experienced sparring partners
to rehearse interviews.
Media training in English, German or French
by experienced coaches
media coverage, analyze it and advise on further action. If
you prefer quality over quantity, if what you want is only the
essential information, then we are a match.
in times of crisis
staff is most important. Especially in situations of crisis,
attending to internal relations is essential. Feelings of insecurity
need to be addressed. Not with extenuation, but clear messages.
We write information leaflets, organize Q&A-events etc.
appunto supports you in efficient
in planning and training for crises
You are busy enough with daily
business. Preparing for situations of crises is
something that you keep putting off due to lack of time. However, if a
breaks out, it is too late! Once, the damage is done, it is – already
being difficult to contain – mostly impossible to repair.
Therefore, why not commit the whole task of crises preparation to an experienced
team. We develop your crisis guidelines – customized to your company,
to your unique situation. We train your executives and members of staff
in crisis communication and conduct lifelike crisis drills.
analyze your situation and list all possible risks. There may
be more than you think. External as well as internal ones.
» Consulting / Crisis
on prior analysis we elaborate strategies for each and every
crisis profile. What – who – when – how –
addressing who? You don't have time to organize an emergency
team when a crisis is in full swing. Plan ahead.
» Consulting / Crisis
as operational partner
to foreign companies
represent your company in Switzerland and Europe. We
deal with the Swiss and European press for you and cooperate
with your Swiss lawyers. We feature long standing experience,
technical know-how and foreign language skills. We are
absolutely discreet reliable and committed to our job.
Who is appunto?
guidelines based on the strategic action plans. No general theory,
but practical checklists tailored to fit your unique scenarios.
training enables you to go through your action plan "for
real". We conduct such trainings based on your crisis scenarios.
We act as your challengers and sparring partners and help you
get fit for crises.
Training in crisis communication
Crisis drill and exercises
lifelike crisis drills and conduct them from A to Z: From the
script of realistic scenarios to analysis and report.
Lifelike crisis drill